OnlineMarketing

Google Ad Campaign Management

The fastest and easiest way to get traffic to your site is through paid listings at search engines. Google, MSN and Yahoo now offer this service, but after using the Beta version of MSN and Yahoo we are most satisfied with Google's service.

If you've surfed the net you've seen these paid ads before, listed down the left of all Google pages and dispersed through many other sites. Setting up a campaign wtih Google consists of writing ad text, selecting keywords/phrases, setting campaign budget and per click bids.

You choose your budget and we'll run your campaign for a 10% fee plus o­ne time $50 setup fee.

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Website Optimization

Clearly, with so much competition for ranking at search engines, you need your website to be optimized to what the search engines are looking for. A good rule of the thumb is that quality really does count, and a pretty picture just won't cut it. Your site structure must be optimized as well as the quantity and quality of text content within the site. Our website optimization services include:

• Website Analysis – The first step in most o­nline marketing campaigns is to analyze your website to determine whether the site needs to be optimized in any way before spending time and money o­n promoting the website. Since every website is different, this service is billed at the hourly rate of $40/hour. A typical site analysis will require 3-4 hours. We will analyze and provide a report to you regarding your; 1) site architecture 2) current search engine standing 3) quality and quantity of content. Suggestions o­n next steps depending o­n your budget will be provided.
• Website Structure Optimization – Starting with the foundation of the site, we will optimize navigation, layout, alt tags for images, image compression, meta-tags, build or optimize a sitemap and work to make content readily available to both search engine spiders/robots and human visitors to your site. Since every website is different, this service is billed at the hourly rate of $40/hour. We will provide you cost range estimates prior to beginning any service and stick to that budget.
• Keyword and Text Content Optimization – Quality content is key to obtaining the best search engine rankings and being found by visitors that seek the information or services you provide. First we will establish a list of 5-15 keywords and/or key phrases. Secondarily we will incorporate those keywords into your meta-tags and website copy. Third we can suggest creative ways to increase your text content o­n your site that may include things like a blog, news/articles or a directory. Copywriting services are billed at the hourly rate of $40/hour. Programming services, if needed, are billed at $40/hour.
  

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Search Engine Submission

Once your site is optimized, you need to invite the search engines to come review your site and hopefully include you in their listings (if your site is optimized and follows the basic rules, there is no reason for your site not to be included). This process is called "Search Engine Submission (or Registration)". This should o­nly be done after your site is optimized. Our search engine submission services include:

• Basic Top Search Engine Submission – We will hand submit your website to the following top 17 search engines for a flat fee of $30.

Yahoo! Google MSN AltaVista AOL Netscape Mirago ExactSeek o­nSeek

AllTheWeb InfoTiger Entireweb MixCat Scrub The Web True Search National Directory Aesop

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Market Analysis

A market analysis can be very helpful in realizing who your competition and potential partners are, as well as tailoring your website and services for your target market. We take your keywords/keyphrases, search for those terms at the top search engines and create a report o­n who ranks highest within those searches. These results are your keyword/keyphrase competitors (you want to be found within these results). Some may be potential partners, which you can benefit from their high ranking by exchanging links with them. Basic Market Analysis Service $300

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Link Exchange Campaign

Your links popularity plays an ever increasing and complex part of your search engine ranking. Many search engines analyze the number of "quality" links pointing towards your site and give better placement to those sites with more “quality” links. Our link popularity services include:

• Link Exchange Campaign – Growing your link popularity is o­ne of the best ways to organically and healthily grow your o­nline presence and search engine popularity. This service is billed at $40/hour and must be purchased in 5 hour increments. We will look for the best quality website for you to exchange or simply receive links from based o­n the content of your website. A weekly or monthly report will be provided including the links received.